A dealership website that stocks itself
For a small Iowa car dealership, we rebuilt the website so the lot updates every day on its own, every car has a lead form, and the team edits the rest without calling anyone.
Our work2 min read
We rebuilt the website for a small used-car dealership and service shop in Iowa, with the inventory wired in so the site keeps up with the lot. It went live on September 21.
What we built
- A lot that updates itself.Every day the site pulls the dealership’s inventory from the listing service they already use, matches each car by VIN, adds new ones with their photos, and archives the ones that sold. The first import brought in 21 cars and 461 photos.
- A lead form on every vehicle, so a shopper asks about that exact car and the dealership knows which one.
- A simple admin where the team edits testimonials, picks the cars featured on the home page, and sets the order of the lot, without a developer.
- Search basics done properly, and their Google Business Profile recovered and verified in October, so the shop shows up correctly in Maps.
Where it is now
Everything was delivered by mid-October, and the inventory keeps itself current every day. It is a small project, and a good example of what a website should do for a local business: stay accurate without anyone babysitting it.
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