Seven systems, one back office: our work with Golf Direct
A two-store golf retailer ran its business across seven platforms. We joined them into one portal the team uses every day, from listing new products to a trade-in program.
Golf Direct Now and its sister store Club 14 Golf sell golf equipment online, across two Shopify stores, eBay, and Amazon. When we started at the end of April, running the business meant working in seven different systems. By the end of August, the team ran it from one.
The starting point
Two storefronts, a marketplace hub for eBay and Amazon, a warehouse system, shipping software, email marketing, and QuickBooks. Each one held part of the picture, and none of them talked to the others.
What we built
- One operating portal connected to all seven systems, with an owner dashboard for revenue and profit, and a sales report that lands every Monday.
- A product builder. A vendor spreadsheet goes in; every variant (color, size, loft, shaft, left or right hand) comes out with images, a written description, and pricing rules applied, then waits in a review queue before it goes live.
- Buying help: weekly competitor price checks, dead stock and slow-mover views, and an analyzer for vendor closeout sheets.
- A trade-in program for both stores, live in July and taking real trades.
- Their data in their AI chat. The team asks questions about sales and stock from their own AI assistant, which reads the portal directly.
The numbers
- About 170,000 past shipments loaded, with new ones syncing every 30 minutes.
- Freight cost matched to each order within about half a percent.
Where it is now
Phase one finished in August and is in daily use, and we are still shipping improvements. You can see more of our retail work on the retail page.
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